The best times to post on social media

If you’re creating content for social media at any scale, you know that a key challenge is rising above the noise and getting eyes on your posts. As social media algorithms increasingly move away from the reverse-chronological timelines of the past and towards relevance-based curation, social media marketers must continually refine their tactics in creating high-quality content and maximising opportunities to earn engagement.

Knowing when to post on every social platform is one important way to stay a step ahead and make sense of the content overload that seems to be occurring on many channels. Whether you want to use this data to find out the peak times to get more interactions with your campaigns, or you want to capitalise on quieter hours on social networks, you can align these insights with your own social media publishing calendar and start planning your posts with greater purpose.